SOBRE NOSOTROS – ABOUT US
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PUERTORICOUNDER.COM es el líder indiscutible entre los blogs dedicados a la música Urbana Latina, el Reggaeton. Con más de 225,000 lectores y sobre 20 millones de hits mensuales es fácil entender porque nuestro lema es, Nosotros Controlamos el Género!
Quienes?
Nuestros lectores nos visitan múltiples veces al día para saber sobre las últimas noticias, fotos y videos exclusivos sobre la escena del Reggaeton mundial. Son jóvenes entre 18 y 29 años, afluentes, tecnológicos, dinámicos y con un poder de adquisición de más de 20 billones de dólares a nivel mundial.
Como?
Esta generación es influenciada por la rápida difusión de videos, eventos y noticias através de los diferentes networks sociales y PUERTORICOUNDER.COM domina con un alto contenido exclusivo todas estas plataformas. Al mercadear su producto o evento con nosotros, no solamente tendrás exposición en nuestro blog, sino que su campaña será enlazada automáticamente por todos los networks sociales más importantes como Facebook, Myspace, YouTube y Twitter.
Cuanto?
PUERTORICOUNDER.COM ofrece maneras de llegar directamente y cautivar a nuestra audiencia con diferentes formatos de mercadeo altamente interactivos. Sea mediante un “full site wrap” , un anuncio “pre roll” en video de alta definición o espacios tradicionales de anuncios en el blog, tenemos soluciones efectivas para su campaña.
English Version:
It is evident that the reggeaton genre is hotter than ever. Just drive around town and notice it blazing out radios, tv, stores, nightclubs and Hummers alike. Considered the fastest-growing genre in the music biz, reggeaton spans a true global reach. The reggeaton explotion seems unstoppable with recording artists like local hero Daddy Yankee on heavy MTV rotation, and more widely known Top 40 stars 50 Cent, Akon, R. Kelly, Enrique Iglesias, Sean Paul, Shakira, Lil.Jon, Franco De Vita and Ricky Martin all fashioning reggaeton remixes, with further crossover from other big names expected, reggeaton has broken all socioeconomic boundaries. That’s where PUERTORICOUNDER.COM comes in.
PUERTORICOUNDER.COM was created a little over a year ago to deliver the best news, photos, parties, concerts and overall information on the worlds hottest music, reggeaton! We are currently by far the MOST VIEW reggeaton website in the world, with an average of 20 million visitors per month!
Our deep ties in the local and international reggeaton scene gives us the edge to have exclusive content for our viewers. With updated news, information on upcoming parties and events, exclusive interviews and leading gossip, PUERTORICOUNDER.COM is THE BEST REGGAETON SITE IN THE WORLD!
Demographics
The disappearance of the 18-30 year-old demographic is one of the great mysteries of modern marketing. Young men, in particular, are spending less time with network television and other mainstream media. There is a limit to the budget that marketers can allocate to local and cable channels.
For adventurous marketers, PUERTORICOUNDER.COM provides a new opportunity to reach these elusive 18-30 year-old. With an appealing rhythm derived from Jamaica’s post-reggae “dancehall ” genre, and topped by frequently raunchy lyrics rapped in Spanish, reggaeton is a raw street noise polished in top studios and aimed directly at an exploding demographic – bilingual urban youth. This demographic is responsible for a combined $20 billion dollars in buying power, including PR and the mainland USA.
The majority of our readers are 18-30; over 60% are male. Around 60% are university graduates, 18% with advanced degrees; over 30% more attended/attending university.
Advertising
PUERTORICOUNDER.COM (PRU) offers standard Internet Advertising units and exclusive sponsorship opportunities, as well as creative packages including tailored events, contests, and custom publishing. The PRU audience is desirable because it is young, vibrant, sophisticated, and shies away from traditional media and marketing. And it is for precisely the same reason that we expend particular effort in devising imaginative campaigns.
